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Medicare Open Enrollment Toolkit

MHA Staff headshot Kendra Hanauer

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Kendra Hanauer

Vice President of Enterprise Communications

Tuesday, Oct. 15, through Saturday, Dec. 7, is Medicare Open Enrollment ― a time when Medicare beneficiaries can choose to switch between traditional Medicare or a Medicare Advantage plan. It’s also an important time for health care providers to educate patients and help them make an informed choice based on their unique needs.  

MHA’s “Be Your Own Health Care Champion,” campaign can help member hospitals raise awareness and highlight key considerations within their communities. 

These resources include print and digital signs for use in your hospitals and clinics and graphics for social media. Based on member feedback, this year’s toolkit provides two distinct calls to action to choose from based on your hospital’s preference. 

  • Resources that highlight the differences between traditional Medicare and Medicare Advantage and urge beneficiaries to speak with their providers before making a coverage decision. 
  • Materials encouraging beneficiaries to select traditional Medicare. These resources include the “Medicare For The Win” tagline. 

Most importantly, this campaign emphasizes the need for patients to visit with their health care providers before making a decision. Hospitals may customize the campaign files with their logo, contact information and even list their contracted managed care plans for 2026. If you need assistance modifying the files or other formats are desired, please contact  MHA.

  1. Access All Toolkit Materials Here
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