Medicare Open Enrollment Toolkit

Thursday, Oct. 15, through Monday, Dec. 7, is Medicare Open Enrollment ― a time when Medicare beneficiaries can choose to switch between traditional Medicare or a Medicare Advantage plan. It’s also an important time for health care providers to educate patients and help them make an informed choice based on their unique needs.  

MHA’s “Be Your Own Health Care Champion,” campaign can help member hospitals raise awareness and highlight key considerations within their communities. 

These resources include print and digital signs for use in your hospitals and clinics and graphics for social media. Based on member feedback, this year’s toolkit provides two distinct calls to action to choose from based on your hospital’s preference. 

• Resources that highlight the differences between traditional Medicare and Medicare Advantage and urge beneficiaries to speak with their providers before making a coverage decision. 
• Materials encouraging beneficiaries to select traditional Medicare. These resources include the “Medicare For The Win” tagline. 

For questions about Medicare marketing compliance, including permissible activities and materials at educational events, please consult the guidance and involve your organization’s legal/compliance counsel before finalizing plans or communications.

Most importantly, this campaign emphasizes the need for patients to visit with their health care providers before making a decision. Hospitals may customize the campaign files with their logo and contact information. If you need assistance modifying the files or other formats are desired, please contact  MHA.